Media response | Visitor Economy

The destination marketing campaign ‘Weekends in Ballarat‘ has already been in-market targeting regional Victorians, and with changing restrictions, we have switched on a media schedule targeting the Melburnian audience, too.  It’s a campaign aimed at driving visitation and bookings into Ballarat businesses.
 
The majority of media execution is via digital channels, including video, display and social media. We’re aiming and on target to reach two million Victorians with this campaign.  We continue to monitor channel performance and optimise media investment to deliver the most value.
 
Destination positioning is an always-on activity and is not impacted by Council elections. City of Ballarat works to amplify the excellent work of all business in the visitor economy, including Sovereign Hill.