World Heritage bid set to elevate goldfields tourism to the global stage

A World Heritage listing for the Central Victorian Goldfields will catapult the region’s tourism profile to the global stage and bolster its recovery from the devastating economic impacts of the pandemic. 

An online forum of 90 local government Mayors, Councillors, Chief Executive Officers, key staff, Co-Patrons The Hon Denis Napthine AO and The Hon John Brumby AO, as well as representatives from regional tourism bodies and Heritage Victoria have heard how the bid will serve as a catalyst to transform the region, delivering a crucial post-pandemic economic lifeline to the Central Victorian Goldfields region. 

City of Ballarat Mayor, Cr Daniel Moloney told the forum a tourism report released last year states that while direct employment of tourism jobs fell seven per cent across regional Victoria, the fall was almost double – at 13 per cent – in the goldfields’ region. 

“Covid has been devastating for our communities. Never has this bid for a World Heritage listing for the Central Victorian Goldfields been more important,” he said. 

“We are perfectly positioned to transform our region and diversify our economies by securing this international opportunity and leveraging others like the Commonwealth Games.” 

The Central Victorian Goldfields World Heritage Bid was progressed in December last year. The unprecedented partnership of 13 councils, led by the cities of Ballarat and Greater Bendigo, and regional tourism body Victorian Goldfields Tourism Executive was formed to progress the bid to share the extraordinary story of the goldfields internationally by striving for a World Heritage listing. 

The forum coincided with the Central Victorian Goldfields World Heritage Bid releasing a video with Mayors and Co-Patron, The Hon Denis Napthine AO – all championing the importance of the bid for World Heritage listing. 

The partnership remains optimistic that the State Government will support the transformative initiative with $500,000 in funding, through Regional Development Victoria’s $10 million ‘Investment Fast-Track Fund’, to enable critical work to begin to progress the bid. The partnership has already committed $125,000. 

This funding will get the bid ready for World Heritage tentative listing for consideration by the State and Federal Governments. It will help the group identify sites that could make the World Heritage list, outline the investment needed to leverage the bid to benefit local jobs, develop World Heritage journeys, support communities and industry, including rebuilding after the pandemic.   

The World Heritage listing aims to unlock the full potential of the region, bringing economic diversification, jobs, investment and tourism, and raising the socio-economic outlook for cities, towns and local communities. 

City of Greater Bendigo Mayor, Cr Andrea Metcalf said the region’s goldrush heritage is acknowledged by leading world heritage experts as unparalleled. 

“In 2020, United Kingdom World Heritage expert Barry Gamble investigated more than 40 goldrush sites from around the world,” she said. 

“While California and Victoria’s goldrushes were found to be the most historically significant of all goldrushes, he found the Central Victorian Goldfields stands out as exceptional among global goldrushes and is quite simply unparalleled.” 

Central Victorian Goldfields World Heritage Bid Co-Patron, The Hon Denis Napthine AO, said a strong government commitment to the World Heritage listing will create increased awareness and marketing of Victoria, Melbourne and the region as a tourist destination. 

"Victorian tourism industry research indicates it could take five years for the industry to recover from the impacts of COVID-19,” he said.  

“The Central Victorian Goldfields World Heritage bid has the potential to significantly change the social and economic future of the region for decades to come.” 

Central Victorian Goldfields World Heritage Bid Co-Patron, The Hon John Brumby AO, said the project will designate a series of World Heritage journeys, providing the opportunity to link not only the World Heritage designated sites but other significant sites through World Heritage journeys as well as tourism attractions and infrastructure. 

“This is a deliberate strategy to drive visitation throughout the region and ensure that increased expenditure directly benefits as many people and communities as possible right across the Central Victorian Goldfields,” he said. 

Victorian Goldfields Tourism Executive, Chris Meddows-Taylor said additional funding will enable critical work, including that of the World Heritage Master Plan, to begin. 

“Government support is vital to progressing the bid to the next stage which is getting the bid ready for World Heritage tentative listing,” he said. 

“The journey to using World Heritage as a catalyst for regional regeneration includes developing the bid, growing the region’s profile, building local capacity and attracting public and private sector investment to deliver world-class visitor offerings and ultimately, securing the World Heritage listing.” 

The Local Government partnership 

• Ararat Rural City 

• Campaspe Shire 

• Central Goldfields Shire 

• City of Ballarat 

• City of Greater Bendigo 

• Golden Plains Shire 

• Hepburn Shire 

• Loddon Shire 

• Macedon Ranges Shire 

• Moorabool Shire 

• Mount Alexander Shire 

• Northern Grampians Shire, and 

• Pyrenees Shire