One pass that can open local tourist attraction doors

The Ballarat Pass may be just one ticket, but it can open the door to several local tourist attractions. 

A City of Ballarat initiative, the pass includes five different packages to help encourage family and friends back to Ballarat after COVID-19 lockdowns. 

It is also aimed at encouraging locals to explore their own backyard attractions, including Sovereign Hill, Kryal Castle, the Creswick Woollen Mills, the Eureka Centre, the Art Gallery of Ballarat and the Ballarat Wildlife Park. 

City of Ballarat Councillor, Peter Eddy said the Ballarat Pass was a fantastic way of getting the valuable friends and relatives tourist market back to the region. 

“With the Ballarat Pass, all you need to do is pick your package, pay in the one place and enjoy all these different tourist attractions with your friends and family,” he said. 

The pass allows you to choose from five different packages on the Visit Ballarat website including Animal Lovers, Back in Time, Creative and Cultural, Fun Filled and the Big Three. 

“It’s also about promoting tourism businesses that are just waiting to welcome back visitors after the last few years of opening and closing their doors,” Cr Eddy said. 

“The tourism sector has been really hard hit by lockdowns and we wanted to find a practical and attractive way to help them get visitors back to their respective attractions. 

“The Ballarat Pass also strongly aligns with the City of Ballarat’s Traveller Experience Plan and the Visitor Economy Strategy, both of which are aimed at getting one of our strongest economic sectors back up and running at full capacity as soon as we are able.”