Mars Wrigley and Western Bulldogs naming partnership extended for three more years

The Western Bulldogs and Mars Wrigley are pleased to announce a three-year partnership extension, which will see Ballarat’s showpiece AFL, sporting and events venue continue to be known as Mars Stadium until at least the end of 2027.

Over the next three years, the Bulldogs and Mars Wrigley will offer bespoke match-day and inner sanctum experiences and initiatives for members of the Ballarat community, while an increased investment will see local community heroes and sporting clubs around the region thrive through a range of new initiatives; the first to be revealed in the coming weeks.

This latest partnership renewal between the Western Bulldogs, City of Ballarat and Mars Wrigley will mark 10 years of an ongoing commitment towards giving back and helping grow the Ballarat sporting and events community.

“Since 2017, Mars Stadium has become our second home for our AFL and AFLW teams, so this extended partnership with Mars Wrigley and the City of Ballarat will see us continue to strengthen our connection within the region,” Bulldogs Chief Commercial and Strategy Officer, Kon Karavias, said.

“The atmosphere at all three of our Mars Stadium games last year was really special. Ballarat is now our third largest postcode of members, and we are excited to continue delivering amazing experiences for our members, fans and the wider Ballarat community across the next three years." 

“It’s an honour to sponsor such an iconic and important part of the local Ballarat community, as well as deepen our association with the Western Bulldogs,” Xavier Shortal – Sales Director, Mars Wrigley Australia – said.

“This sponsorship signifies Mars Wrigley’s commitment to the great city of Ballarat, which has been an important part of our history for more than 40 years, producing our iconic confectionary brands including Mars, Snickers, Maltesers, M&M’s and Pods.

“We’re thrilled to be using this sponsorship to give back to the local community, including launching a number of new community initiatives that we’ll proudly be working to deliver alongside the Western Bulldogs.”

City of Ballarat Mayor, Cr Tracey Hargreaves also expressed her delight with the partnership renewal. 

“Together with the Western Bulldogs, we share the excitement that Mars Wrigley has extended its agreement as naming rights partner of Mars Stadium for a further three years,” she said.

“Mars Stadium is now well and truly associated across the country with AFL football in Ballarat and this agreement will only strengthen our reputation as the sporting capital of regional Victoria.”

The Bulldogs will host Port Adelaide (Round 8) and Adelaide (Round 18) at Mars Stadium this year, making it 15 AFL games at the venue since the first match played for premiership points in 2017.

The AFLW Bulldogs have also hosted five games at Mars Stadium across four seasons.