Our events

We organise and run a number of Ballarat’s biggest events each year.  

People laying on grass in gardens listening to music.

Flagship events

We are the proud owners and curators of the following Ballarat major events:  

Ballarat Begonia Festival
Ballarat Heritage Weekend
Ballarat Winter Festival 
Summer Sundays 

We're also major supporters of the following Ballarat major events: 
White Night Ballarat 
Cycling Australia Road National Championships  
Spilt Milk 
Ballarat International Foto Biennale 
Royal South Street Society Eisteddfod 

Our team also organises events for six civic and commemorative days, and is responsible for decorating our city for Christmas. 

Events Strategy 2018-2028

The Ballarat Events Strategy 2018 – 2028 sets the direction for attracting and sustaining a vibrant events calendar that increases visitor night and spend in the city and surrounds.  

With a vision to ensure Ballarat is a compelling destination for world-class events, the strategy has three key aspirations – every event makes a positive difference to Ballarat, Ballarat is a ‘must-do’ event city, and events expand the economy.  

This will all be achieved through three pillars and strategies – to generate legacy benefits, grow reputation and appeal, and optimise economic input.  

Follow the link to read the full Ballarat Events Strategy 2018 – 2028.

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